Privacy policy

At FifthStrength ("FifthStrength," "we," "our," or "us"), a brand owned and operated by Afetch Solutions, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Afetch Solutions, doing business as FifthStrength, collects, uses, shares, and protects personal information when you visit https://fifthstrength.com/ (the "Site"), purchase our products, or otherwise interact with our services.

Personal Information We Collect

When you visit our Site, we may automatically collect certain information about your device, including your web browser, IP address, time zone, device type, operating system, and certain cookies or similar technologies stored on your device.

As you browse the Site, we may also collect information about the web pages or products you view, the websites or search terms that referred you to our Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We may collect Device Information using technologies such as:

  • Cookies: Small data files stored on your device that help us operate the Site, remember preferences, understand website usage, and improve your shopping experience.

  • Log Files: Records of activity on the Site that may include your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Pixels, and Tags: Electronic technologies that help us understand how visitors interact with our Site and measure the effectiveness of our marketing.

When you place or attempt to place an order through the Site, we collect information including your name, billing address, shipping address, email address, payment information, and phone number. We refer to this information as "Order Information."

For purposes of this Privacy Policy, "Personal Information" means Device Information and Order Information collected through our Site.

How We Use Your Personal Information

Afetch Solutions uses the Personal Information we collect through FifthStrength for legitimate business purposes, including:

  • Processing and fulfilling orders, shipping, and delivery.

  • Processing payments securely and sending order confirmations and invoices.

  • Providing customer support and responding to inquiries within 12 to 24 hours.

  • Detecting and preventing fraud, unauthorized transactions, and security risks.

  • Improving and optimizing Site performance, products, and services.

  • Complying with applicable laws and regulations.

Sharing Your Personal Information

We do not sell, rent, or trade your Personal Information to third parties.

FifthStrength (operated by Afetch Solutions) shares Personal Information only with trusted service providers necessary to operate our store and deliver products to you:

  • E-commerce Platform: Hosted by Shopify Inc.

  • Payment Processors: Secure payment gateways for processing orders.

  • Logistics & Carriers: Shipping partners (USPS, FedEx) to deliver your packages.

  • Customer Support & Analytics: Essential tools to respond to queries and monitor site reliability.

We may also disclose Personal Information to comply with applicable laws, respond to legal requests, or protect the rights and safety of Afetch Solutions, our customers, or the public.

Cookies, Advertising, and Opt-Out Controls

FifthStrength uses cookies to maintain store security, remember user preferences, and improve shopping performance. You can control, block, or delete cookies at any time through your web browser settings. Additionally, you can opt out of targeted advertising through the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) opt-out portals.

Your Privacy Rights

Depending on your jurisdiction, you have the right to access, update, correct, or request deletion of your Personal Information. You may also opt out of direct marketing communications at any time. To exercise any of these rights, please contact us using the support details below.

Data Retention & Security

We retain Personal Information only for as long as necessary to fulfill order processing, legal, tax, and accounting requirements. We implement appropriate technical safeguards to protect your data during storage and transmission.

Children's Privacy

Our Site is intended for adult shoppers and is not directed at children under the age of 18. We do not knowingly collect personal information from children.

Contact Us

For questions about this Privacy Policy, privacy rights requests, or customer support, please contact us at: